The Summer Style Edit No One’s Selling You. Issue #23

Why Your Wardrobe’s Already on Trend (And What France Has to Do With It)

Jun 24, 2025

You know it’s supposed to be summer when…

Strawberries triple in price, someone wears flip-flops to a boardroom, and the air gets thick enough to question every fabric you’ve ever owned.

But beyond the weather, you know what really screams summer?

The inbox invasion.

Trend lists, "must-buy-now" edits, and style sermons written by someone who's been in Ibiza since Easter and thinks a raffia tote is a personality trait.

Let me be clear:
This is not that kind of newsletter.

This isn’t a shopping list.
It’s a lens.
A permission slip.
Your backstage pass to the trend parade happening inside your wardrobe.

Because sometimes the best runway is your hallway… and the most stylish woman in the room?
Not the one with the newest sandals.
The one who knows exactly who she is when she gets dressed.

The Shift We're Feeling

Summer doesn’t just bring heat. It brings existential outfit crises.

“Do I need more to feel like myself?”
“Why do I have 8 white dresses and nothing to wear?”
“Should I be into crochet now?”

If that’s you, you’re not behind. You’re evolving.

And the answer that keeps rising like the hemline of last year’s skirts?

You don’t need more.
You need less.
You need you.

French Fashion, Fast Fixes & a Closet Full of Clues

While most trend reports scream “more! more linen! more dopamine dressing!”
France said non.

They passed a law.
One that fines fast fashion giants like Shein €5 per item in 2025, doubling to €10 by 2030, or 50% of the price, whichever hurts more.

Why?

Because Europe buys one new item every 4 days
70% of those are worn fewer than 10 times
And 92 million tonnes of clothing are trashed each year, many never worn at all

We’re not just wasting clothes. We’re wasting time, money, and our sense of enoughness.

France decided to pause the chaos. And as someone who’s built her work on clarity over consumption… I get it.

Style isn’t about more. It’s about seeing more.

It’s about rhythm, body, lifestyle, and reimagining what’s already in your wardrobe.

Not panic-buying another £29 polyester regret at 11p.m.

Let’s Talk Numbers (the sexy kind)

WRAP UK says the average British woman owns over £1,000 of unworn clothes.
She buys £1,300 worth of fashion every year, mostly impulse-led, trend-chasing, emotionally unplanned.

Now imagine redirecting even half of that:

£300 on a blazer that transforms 15 outfits
£150 for tailoring trousers that actually fit
£200 for leather boots that last a decade
£499 for a styling session (hi, it’s me 👋) that shows you how to wear what you already own in 30+ outfit formulas, uploaded to your private Pinterest like a digital stylist in your pocket

That’s not spending. That’s investing.

French women aren’t “effortless.” They’re edited.
They don’t shop like they’re speed dating. They commit. They wear things on repeat, confidently, intentionally, expensively looking without the actual expense.

And it works.

The French Are Also Getting Paid… to Repair Their Clothes

In 2024, the French government launched a plan: up to €25 per item to get your clothes mended, zips, heels, hems. A €154 million fund, just for fixing things.

Why?
Because 700,000 tonnes of clothing are tossed in France each year. And most of what we wear... we barely wear at all.

80% of the average wardrobe? Just expensive closet décor.

So instead of £40 here, £30 there, dopamine shopping your way into more overwhelm, imagine investing once in a proper edit. The kind that recalibrates your wardrobe, your mindset, your morning routine.

That’s what I do. And yes, it’s £499.
But the women I style save triple that in bad buys over the next 12 months.

The ROI?
Emotional, financial, environmental… and stylish as hell.

Still want trends?
Good, I brought the chicest ones below.
But now, you’re not just buying… you’re deciding.

Scroll down, mon amour … your most stylish summer yet is already hanging in your closet

The Summer Trend Parade (No Shopping Required), a fabulous, fashion-packed, Carrie-Bradshaw-ish satirical catwalk straight into your subscribers’ inboxes 💌💃🏻

We’re walking the summer trends, runway-style, using what you already own.

Because the goal isn’t to copy. It’s to connect.
To feel into what makes you feel expressive, aligned, you, and leave the rest.

It’s not about getting dressed like someone else.
We are turning your outfit into a story….. your story.

📌 Note: For each trend below, I’ve included a styling reference from Pinterest, not as a shopping prompt, but as inspiration. Let it spark curiosity, not consumption. Use it to spot forgotten pieces in your own wardrobe that might whisper, “Hey… I could do that.”

And if nothing fits the brief? Fabulous. You weren’t meant to blend in anyway.

1. Wrinkled Fabrics

Spotted at: Jil Sander, The Row, Issey Miyake

We’ve been steaming, ironing, and pressing for decades, and now the fashion gods say: let it crinkle.

This summer, the undone, effortless texture of linen and gauze is no longer something to “fix.” It’s the feature. Think soft folds, natural movement, and that chicly slept-in look.

💡 Style it from home: That linen shirt you only wear on holidays? Pull it out. Pair it with tailored trousers or denim shorts. Bonus points if it looks like you just rolled out of a four-poster bed in Provence

You get the vibe, right? Let’s move on …

2. Blue Stripes

Spotted at: Chanel, Sacai

Classic? Yes. But this summer, stripes feel moodier. Less sailor, more Côte d’Azur existentialism. Blue on blue, layered with white or grounded neutrals.

💡 Your wardrobe cue: Look for that old Oxford shirt or beach cover-up with stripes. Tie it, tuck it, layer it. Call it “nautical noir” and drink something with a lemon slice.

3. Utility Skirts & Bermuda + Blazer Combos

Spotted at: Prada, Max Mara, Fendi

There’s something wildly chic about turning practicality into statement. Pockets with purpose. Shorts with sharp lines. And blazers that say: “Yes, I can manage my inbox and this heatwave.”

💡 Try this: That old pencil skirt you haven’t worn in years? Try it with a tank and crossbody. Or take those wide-leg trousers, cut them, add a belt, and boom, instant Bermuda upgrade.

4. Pistachio vs Earth Tones

Spotted at: Bottega Veneta, Ferragamo

Soft greens are dancing with grounded browns this season, and together they tell a story of elegance and ease. One says “gelato in Milan,” the other “barefoot in the forest.” Take your pick.

💡 From your closet: Pair anything pale green with tan, beige, or khaki. Add gold or pearl jewellery for contrast. No need to label it, your colour intuition is valid.

5. Flip-Flops & Windbreakers, Walk of Fame Edition

Spotted at Miu Miu and JW Anderson, flip-flops went from poolside to power move.

And windbreakers? Loewe made them look like couture.

✨ Closet Tip: Dig out that festival raincoat you once wore to Glastonbury and pair it with your fanciest earrings. Instant contrast-core.

6. Ruched Everything

Spotted at: Acne Studios, Molly Goddard

Gathered, stretched, and a little chaotic, like your Google Calendar in June. Ruching adds movement and softness. It’s body-aware without being body-con.

💡 Restyle alert: If you’ve got a swimsuit, bodycon dress, or drawstring top, play with proportions. Add a loose layer to contrast. Let the texture speak.

7. Mega Sleeves & Boho Balletcore

Spotted at: Cecilie Bahnsen, Simone Rocha

This is where drama meets dream. Billowing sleeves, romantic silhouettes, balletcore softness… and yes, boho is back, tambourine optional.

💡 Your moment: That vintage poet blouse you wore once to a costume party? It’s now your fashion fantasy. Add jeans or a slip skirt and float down the street like it’s Paris Fashion Week.

A Final Thought…

When we dress with intention, we don’t just change our outfits, we change how we feel.

The real power of personal style isn’t about being trendy.
But being true.

And you can’t find truth at checkout.
You find it in how you style the life you already live.

So this summer, let the trends inspire. But let your personality lead.

Because the real difference between dressing fashionably and dressing powerfully is this:

One copies. The other expresses.

And when a woman expresses herself fully, in colour, in shape, in movement, she becomes unforgettable.

🎉 PS: We hit 51 subscribers this week, and if you’re reading this, you’re one of them. THANK YOU. Truly.

To celebrate this little moment (hello, France 👏 and hello to seeing our wardrobe with fresh eyes), I want to hear from you.

No judgment, no shame, just genuine curiosity and connection.
I’m starting to implement email segmentation so I can send you content that actually fits you (like a great blazer).
More aligned. More personal. Less noise.

So tell me:

🖤 Which of these best describes where you’re at with your wardrobe?

London, Styled & Wardrobed

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